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WHAT’S McCRACKEN? You Ask…
Crack – From Wikipedia

 “Crack” or “Craic”, is a term for news, gossip, fun, entertainment, and enjoyable conversation, particularly prominent in Ireland. It is often used with the definite article – the craic. The word has an unusual history; the English crack was borrowed into Irish as craic in the mid-20th century and the Irish spelling was then reborrowed into English. Under either spelling, the term has great cultural currency and significance in Ireland.

15 years of extensive professional experience within design, digital media, marketing, image rendering and photography. Vast knowledge of art, music and tech industries. Work consist of producing print, online publishing and marketing material; corporate and non-corporate. Currently reside in Northern California.